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Ways to Improve Your Website

How to Improve Website Performance?

Today’s online audience primarily uses mobile devices to access online content. And a key concern of this audience is to be able to access this content quickly. When visiting a website, for instance, page load speed is a key concern for the mobile users. A slight delay in loading and a potential user instantly switches over to another website.

In the highly competitive arena of digital content, it is pertinent that your website offers top performance in order to stay ahead of the competition. Even an improvement of milliseconds in load speeds over your competitors can give your website a critical advantage.

Once you have a standard website up and running, there are many things you can do to improve its performance. Here are a few effective ways to boast your website’s performance and offer a far better user experience.

Design Website with Mobile-First Approach

The bulk of online traffic is generated from mobile devices today. So it goes without saying that the mobile market takes precedence over the desktop market. A few years ago, businesses would first developed a desktop-centric website and then optimize it for mobile. It’s about time that this changed. Today, the need is to first develop mobile-centric websites and then optimize them for desktop. A mobile-first approach will ensure that you will design the website with an eye to mobile screens.

Mobile optimization simply means that your website should display perfectly across a multitude of mobile devices. And not only should it display well, it must also load quickly enough to retain the interest of the users. This involves optimizing the images of the website as well for mobile devices and to curate your content in smart, bite-sized blocks to cater to the content consumption trends of mobile users.

Trim Down all Extras

If you want your website to be successful with the mobile audience, speed is the key. If your website loads quickly, you will be able to deliver a good user experience. To do so, you need to take stock of your website and determine the components which are absolutely essential from the perspective of the user. The rest can be deemed as extras and removed. Removing every extra bit of irrelevant content will ensure a light-weight website which loads quickly. It will also ensure that you are able to present the necessary stuff in a more aesthetically appealing way, utilizing the available screen space well.

Cache Your Content

Another excellent way of achieving better page load speeds and an improved user experience is caching. Caching involves temporary storage of the website’s content. When a user requests the data, the temporary copy from the cache is promptly served to his screen. In this way, the original server on which your website is hosted doesn’t have to process each user request. This also ensures that the temporary copy is placed closer to the end user and is displayed at his end more quickly.

SwiftCache enables you to significantly improve site loading speed and this comes with many benefits. Search engines will rank you higher if, apart from relevant content, your website offers faster page load speeds. And users are likely to stay on your website if your pages load quickly.

Image Optimisation

Another way of improving your website’s performance is to implement image optimisation. Images typically take longer to load and slow down the user experience. You can implement techniques such as progressive image rendering to make them display more promptly.