About Us

Connecting Digital World Through Innovative Solutions & Visionary Leadership

Established in 2002, Conversant is a Singapore based, privately held technology company. Together with our subsidiary, SwiftServe Pte Ltd, we focus on developing innovative digital media enablement solutions and services for telecommunication service providers, content providers, media broadcasters and enterprises in aim to connect the digital world.

Headquartered in Singapore, we have staff strength of over 100 people, with development centers in Cambridge and Shanghai and regional offices in Philippines, Thailand, Indonesia and Hong Kong. Founded and led by a team of entrepreneurs that have decades of experience, our mission is to offer content publishers a modular, flexible and end-to-end service in managing, securing and delivering their digital content to any device anywhere, leveraging on our own infrastructure and by partnering with leading telecommunication service providers in the region.

Our Leadership

Cheong Kong Wai - Executive Chairman & CEO

Cheong Kong Wai is our Executive Chairman and CEO. He is the founder of our Group and is responsible for charting our Group’s strategies and managing the overall business of our Group. Prior to establishing the Group, Cheong Kong Wai was in the venture capital industry, having worked for Evia Capital Partners Pte Ltd. from 2004 to 2008, Viventures Asia Pacific Pte Ltd from 2000 to 2004 and Singapore Telecommunications Limited from 1998 to 2000. In these roles, Cheong Kong Wai was responsible for making venture capital investments in technology companies in the telecommunications and media industries across Asia, United States and Israel. Cheong Kong Wai graduated from National University of Singapore in 1998 with a Bachelor of Business Administration (Finance) with First Class Honours. During which, he received the Lee Kuan Yew Gold Medal for being the best graduate for the degree of Bachelor of Business Administration and the Leslie Wong Memorial Medal for being the best student with First Class Honours in Business Administration. He has also been a CFA® charterholder since 2003.

Cheong Fun Hua - Senior Regional Vice President

Cheong Fun Hua is our Group’s Senior Regional Vice President. She has been with our Group since 2006 and is responsible for directing and growing our Group’s business in Singapore and the North Asia region. Before joining Conversant, Fun Hua was with Cadence Design Systems, a provider of electronic design automation and semiconductor intellectual property, as a lead support services group and marketing specialist for the South Asia region. At Cadence Design, she was responsible for managing market development planning and implementation, managing the South Asia customer support centre, and planning the education services business of Cadence Design.

Qin Yan Ping - GM, China & CTO, Digital Media

Qin Yanping is our CTO and General Manager, PRC. He has been with our Group since 2011 and is responsible for business development, product management as well as research and development activities undertaken by Conversant Shanghai. Qin Yanping started his career in Ceno Technologies Co., Ltd. in 2000 and was the vice president of the research and development, pre-sales and post-sales departments until 2010. Prior to joining our Group, Qin Yanping was a vice director of Tencent Inc., the media and advertisement unit of Tencent Holdings Limited, a company listed on the Hong Kong Stock Exchange in 2004. Qin Yanping obtained his Master of Business Administration from China Europe International Business School, PRC, in 2011. He also has a Master of Computer Science from Fudan University, PRC, which he obtained in 2000.

Bryan Amesbury - Chief Operation Officer

Bryan Amesbury is our COO based in Cambridge, UK. He was previously our COO from 2012 to 2017 and re-joined Conversant Group early 2022. Bryan will be responsible to provide independent and constructive insight to the business, helping us grow successfully and sustainably. Bryan has over 20 years’ experience spanning telecoms, software, mobile, cloud and business intelligence. A serial tech start-up founder & COO with scale up experience across US, EMEA and APAC. Bryan grown multiple companies from founding team to 100+ employees and has first-hand experience opening offices in the US & Singapore. Throughout his career, Bryan has embarked on various entrepreneurial ventures, including Zeus Technology, acquired by Riverbed Technology and Velocix, acquired by Alcatel-Lucent.

Why Conversant

Driven by extensive know-how and deep partnerships serving top-tiered telecommunications enterprises

Conversant continually evolve our development and service business model to enable Network Service Providers, Media Broadcasters, Content Providers and Enterprises to create business values through digitizing media content and monetizing their digital assets while optimising CAPEX and OPEX.

We consistently aim to architect and integrate an end-to-end (one-stop) digital media enablement solution which is modular, scalable, available on-demand, and with widest geographical reach offering in full or hybrid cloud services.