CDN Federation in Asia Pacific joins Etisalat SmartHub

CDN Federation in Asia Pacific joins Etisalat SmartHub

Deal to enable faster delivery of Asian Internet content

Abu Dhabi, Singapore and Cambridge, England, 26 November – ETISALAT, the Middle East’s leading telecom operator, will host SwiftServe in Etisalat’s Smarthub, the region’s largest content hub. SwiftServe is the largest Content Delivery Federation (CDN) Federation in Asia.

The agreement will enable SwiftServe to expand its regional footprint through Etisalat’s wide network across Middle East and African region. It will enhance regional access to Internet content served by Swiftserve.

“We are delighted to welcome the SwiftServe CDN Federation to Smarthub. This collaboration will enable us to provide a high quality of experience to our local and regional customers while extending Swiftserve’s reach across the region. Smarthub, located in Fujairah is the largest content hub in the region.” Ali Amiri, Executive Vice President, Carrier and Wholesale Services – Etisalat UAE

These services will enable Etisalat to meet the increasing demand for content delivery and other enhanced services from the growing number of enterprise customers and Internet users who want to access video and audio content in Middle East, Africa and Asia.

“We are delighted with our partnership with Etisalat. Having pioneered the next-generation network in the UAE, Etisalat has established a strong reputation as innovators globally. Our partnership with Etisalat will enhance the CDN Federation through Smarthub, growing our network reach and providing superb content delivery to the region,” Cheong Kong Wai, CEO of SwiftServe.

SwiftServe ( is a dynamic technology company that develops, markets and delivers solutions for content publishers and network service providers to enable them to deliver multimedia content over the Internet to any device, faster, safer and better.

Conversant ( is a Singapore based, privately held technology company focusing on developing innovative products for telecommunication service providers. Service providers worldwide are facing increasing business pressures as the telco network evolves from a voice & data centric network to a network driven by video content and applications.